Foam sculpture festival to take over the streets of the Old Town

The annual international Tallinn Treff Festival of performance arts, held in the end of May, will be launched this year with an unprecedented performance. The festival will begin at 17.30 on 28 May on Vabaduse Väljak (Freedom Square) where statues of some of the greatest players in Estonian culture, carved out of construction foam Penosil, are put to public display.
The slender, close to four-metre tall foam sculptures will parade from Vabaduse Väljak towards Raekoja Plats (Town Hall Square) where they will join the opening festivities of the XXX Old Town Days and the Tallinn Treff Festival. Later on, the foam sculptures can be spotted on the streets of the Old Town.

The eight sculptures are made by such sculptors, renowned on the Estonian architectural field, as Edith Karlson, Terje Ojaver, the author of successful grotesque installation “Passage of Souls” Jass Kaselaan and students of the Estonian Academy of Arts who have worked under the guidance of professors of the department of sculpture and the head of the department Jüri Ojaver.

“The foam sculptures mostly depict the most radiant persons who have tremendously affected and contributed to the process of shaping the Estonian culture,” Jaan Puusaag, the chairman of the management board of the leading European producer of construction chemicals and materials, described the Penosil sculptures. Puusaag said that he is glad to see artistic creation through an unconventional approach which adds value to the construction foam and contributes to overall cultural development.

The Penosil sculpture exhibition features statues of singer Georg Ots, prima ballerina Kaie Kõrb, conductor Tõnu Kaljuste, wrestler Georg Lurich, actress Ita Ever, historian Jüri Kuuskemaa, poet Juhan Viiding and president Lennart Meri. 

Maigi Magnus, one of the authors of the Penosil sculpture exhibition, said she is inspired by Kaie Kõrb’s movement which is exceptionally slender and powerful at the same time. It is an exciting challenge to shape this movement in sculpture, she said. “I use movement in this sculpture. While capturing a moment in time, I pinpoint an instant that will linger endlessly,” Magnus described the soon-to-be-finished statue of the ballerina.

Almost a thousand containers of Penosil construction foam and close to 70 litres of special colour coating have been dedicated for the statues. 

This year’s first sculpture that has been carved out of Penosil foam can be seen already from 25 to 27 May during Viljandi Treff. The statue will be opened for public on 25 May and it is currently planned to remain as a decoration of the pond of Ugala until the end of the festival.

However, the first ever foam sculpture appeared in the cityscape during the previous Old Town Days when a statue of a nun named Elsabe was carved out based on a legend told by Jüri Kuuskemaa and a design drawn by artist Kalju Kivi and displayed on Nunne Street by the building of the Estonian State Puppet Theatre. The statue of Sister Elsabe was an exceptional sight for local people and it quickly became a popular tourist attraction.

Making and displaying of foam sculptures in the cityscape will become possible thanks to fruitful cooperation of Krimelte, a leading European producer of construction chemicals and materials, the Estonian State Puppet Theatre and the Tallinn City Centre Administration.

Pictures of the last year’s sculptural celebrity Sister Elsabe are available here:

Joint management for Penosil Eesti and Krimelte Tempsi


Tiit Arro is the new business manager for Penosil Eesti and Krimelte Tempsi

Starting today, Tiit Arro (the former director of Krimelte Tempsi) is the business manager of both Krimelte Tempsi and Penosil Eesti. For Penosil Eesti’s current sales director Marek Jürgenson, 21 January will be his last day with the company.

The changes in the management are primarily needed to execute the vision of Wolf Group’s management – take advantage of the synergy created through the joint management of Penosil Eesti and Krimelte Tempsi, by creating a strong, uniform sales and marketing structure on the Estonian, Latvian, Lithuanian and Finnish markets.

“Given my various activities in the entertainment sector, I do not have enough time to adequately contribute to these changes. So, after 13 years at Krimelte, I believe it is time for me to move on,” said Marek Jürgenson, explaining his decision to leave.

Penosil Eesti’s board member Alar Salum expressed the company’s gratitude to Marek Jürgenson for all the work he has done. Salum pointed out that during his time at Krimelte Jürgenson has been at the helm of many significant innovations, making a remarkable contribution to the success story of Penosil products.

According to Alar Salum, the Penosil Eesti companies and Krimelte Tempsi have similar customer profiles, with the most extensive overlap among retail chain customers. “Having the same customers in the Baltic countries combined with the prospects in Scandinavia gives us a good foundation for the joint planning and management of Penosil’s and Tempsi’s sales and marketing. In turn, this will help us achieve an optimal structure and become the market leader on the target markets,” added Salum to explain the reasoning behind the creation of a joint management system for Penosil Eesti and Krimelte Tempsi.

Salum says that such management will also help to improve logistics efficiency and will create options for cross-marketing between the two brands. “With central management, we ensure a proactive approach to the consumers’ expectations and are in a better position to implement innovative marketing methods on the target markets,” said Salum, pointing out the advantages of the joint management system.

Legally, the Penosil Eesti group includes 8 companies in 7 countries. Initially, the new management structure will unite the planning and management functions of the following companies: Penosil Eesti OÜ, Krimelte Tempsi OÜ, Krimelte Latvia SIA and UAB Krimelte LT. As for the Penosil Eesti subsidiaries in Romania (Penosil SRL), Bulgaria (Krimelte Bulgaria EOOD), Kazakhstan (TOO Krimelte Kazakhstan) and Ukraine (OOO Krimelte Ukraine), Margus Vihman will continue to oversee their operation on the group level.

The fast-developing Wolf Group has increased sales and expanded to new exotic countries


This year, Wolf Group has exported construction foams and sealants to more than forty countries, reporting EUR 53 million in sales in the first nine months – this means a more than 30% growth over the same period in 2009. The good performance in the first three quarters was influenced by favourable economic conditions on the export markets and continued focus on the group’s growth through expansion to new countries. Wolf Group has just signed an agreement with a leading South-American retailer, and will soon start to export construction chemicals to Chile, Peru, Argentina and Columbia.       

According to Wolf Group’s CEO Mr Alar Salum, their successful expansion to the new continent was based on an audit of the quality management system, requested by the potential distributor. The auditing results completely satisfied the client’s criteria. “An international auditing firm carried out an in-depth audit, focusing on the entire manufacturing process from material sourcing to delivery of finished products,” said Salum about the first audit in Wolf Group’s history that was requested by an international client.

“Chile has a very active construction market. Peru, Argentina and Columbia are also on the rise,” said Salum to describe the newly-added markets in Wolf Group’s portfolio. He added that the practice of using sealants and foams is gradually spreading and developing in these countries. Wolf Group is also participating in the residential construction programme following the Chile earthquake – the first sample home using Tempsi wall systems has already been sent to Chile.

In addition to Wolf Group’s growing export network and the increasingly stabilised economic environment on the target markets, the financial performance in the first three quarters has also validated the significant decisions and investments (in production and development of the sales structure) made in the early days of the recession.

In autumn 2009, Krimelte decided to gather all the companies in the group that specialise in sales and production under one umbrella brand, the Wolf Group. Wolf Group unites all the domestic and international sales and production divisions of Krimelte, as well as the Penosil and Tempsi trademarks.

In addition to a factory in Estonia, Krimelte (a Wolf Group company) has two more factories in Russia and Denmark. Wolf Group’s export network includes many countries, including Russia, Ukraine, Kazakhstan, Japan and Brazil. This year, Wolf Group has already added New-Zealand, Israel, Cyprus, Portugal and Chile to its export portfolio.

Timely reaction to changes in the economic environment and right strategies guaranteed Krimelte’s growth


The consolidated turnover of the first six months of 2010 of Krimelte, an insulating foam and joint sealant manufacturer exporting its products to more than forty countries and belonging to the Wolf Group was 28.3 million euros, growing by more than 50% when compared to the results from the same period last year. The company predicts the continuing of this positive trend and meeting its budget in the second half of the economic year as well.

The promising financial results of the first half-year have a close connection to Krimelte’s widened spectrum of export countries and, when compared to the same period last year, to the considerably more stable situation on its export markets. The positive results were also influenced by the crucial decisions and investments into production and the development of sales organisation made at the beginning of the economic crisis and. “Thanks to the steps planned and strategies chosen at the beginning of the economic crisis, Krimelte has been able to increase its turnover, which can be seen in our current financial results,” said Alar Salum, the CEO of Krimelte, describing the importance of the right decisions made during rough times.

According to Salum’s predictions, the overall outcome of the economic year might still show a somewhat more conservative growth percentage of the company’s turnover. “Despite the good start-off, we are still closely monitoring the situation on the export markets since not all the markets are recovering from the crisis identically. However, we still see ourselves meeting our budget during the second half of the year, which gives us reason to expect an overall annual sales growth of 25%,” Salum added. 

Krimelte Tempsi OÜ is the new business name of the wall systems supplier


Impextra OÜ, a Wolf Group company serving the Baltic and Nordic markets and offering breathing wall systems under Tempsi trademark, carries the name of Krimelte Tempsi OÜ starting from 29 July.

According to Tiit Arro, the Chairman of Board of Krimelte Tempsi, the name was changed in accordance with the name policy of the companies belonging to Wolf Group. The change of business name does not involve any merger, division, reorganisation, dissolution or reduction of share capital. „The change of our business name does not bring about any relevant change for our clients and partners because all our existing contracts and obligations remain valid,“ added Arro.

The registry code, address and contact data of the company remain the same. The execution of contracts and obligations made under the name of Impextra OÜ will be continued in future under the name of Krimelte Tempsi OÜ.

Krimelte to represent Estonia in Europe’s most competitive business awards competition


The European Business Awards sponsored by HSBC has announced today that Krimelte is to represent Estonia in the prestigious 2010 Awards programme. Krimelte beat off stiff competition to be selected as one of 10 Country Representatives and will now compete for a coveted Ruban d’Honneur in the next round of the competition. Final category Award winners will be unveiled in Paris on 16th November.

Now in its fourth successful year, the European Business Awards has identified some of Europe’s brightest businesses based on their ability to demonstrate the three core principles at the heart of the Awards programme. The esteemed panel of judges were looking for organisations to represent Estonia who exhibited innovation, business excellence and sustainability.

 The European Business Awards is dedicated to raising the visibility and progress of companies who excel in delivering innovation twinned with successful commercial results whilst acting responsibly and positively affecting the social environment they operate in. In 2009, the 99 Ruban d’Honneur recipients had a combined turnover greater than €570 billion and recorded an average annual profit growth of 56%.

Adrian Tripp, CEO of the European Business Awards says, “Over the past 4 years we’ve received an incredibly high standard of entries from organisations who are passionate about their business. However, very few get the chance to fly the flag for their country and compete across Europe to be recognised as one of the EU’s leading companies. It really is an exceptional accolade to be picked as a Country Representative, and together with HSBC we’re looking forward to seeing Estonia in the next round.

Krimelte Conquers New Zealand and Cyprus markets with Estonian Insulating Foam


Krimelte, a company belonging to the Wolf Group that exports its insulating foams and joint sealants to forty countries has expanded its reach to the markets of New Zealand and Cyprus. However, according to a representative of the company the soon to be launched exporting operation to Israel has the perspective of becoming the most promising one yet.

According to Jaan Puusaag, the Chairman of the Board of Krimelte, the company has quite ambitious plans of growth and is making quick progress in expanding its market share on its export markets. “But the regions that have just been added to Krimelte’s export portfolio offer us a great opportunity for speedy growth and show the great potential that the post-recession construction sectors of foreign countries possess,” said Puusaag, commenting on the growth advantages of the company’s export portfolio and the situation in foreign markets.

”Launching sales in a location that is geographically the farthest away from Estonia is proof that no market is too far and the Earth is, in fact, round,” said Puusaag, commenting on the company’s achievements in New Zealand and adding that exporting to New Zealand suggests the possibility of entering the Australian market as well. Krimelte was the only Estonian company represented at the construction fair "Design Building 2010" held in Melbourne, the second largest city in Australia at the end of June.

The company’s successful entering into Brazilian market that began last year is progressing as planned and the company believes the construction market of Brazil to still have enough room and potential of growth for Krimelte to take advantage of. Krimelte, which, by today, has been operating on the Brazilian market for only six months has been able to not only export chemical construction products to private label customers but sell them under its own trademark Penosil as well. 

Krimelte and the Estonian State Puppet and Youth Theatre to erect a foam nun


This weekend, the opening event of Tallinn Treff Festival by the Estonian State Puppet and Youth Theatre will offer the audience something they have never seen before. For the opening act of the festival, a sculpture of a nun made from Penosil building foam will be erected in the Old Town. The erection of the foam nun sculpture, which is over 2 metres high and is based on an Old Town legend, was proposed by Mr. Jüri Kuuskemaa, designed by artist Kalju Kivi, and initiated by Krimelte, a company belonging to the Wolf Group, and the Estonian State Puppet and Youth Theatre.

“For the beginning of the upcoming year, which is brimming with cultural events, we decided to tell some of the greatest and most outstanding stories of the history of our town,” said Mr. Jaan Puusaag, the Chairman of the Board, in revealing the background to the foam num sculpture. “The Krimelte Wolves” highly appreciate culture, and I enjoy the opportunity to see art being created by using Krimelte building form for a somewhat extraordinary application, which will definitely give some added value to our product,” Mr. Puusaag added.
The foam nun, which will soon be completed, represents a pilot project. A large sculpture competition, organised by Penosil, will be launched during the year of the Cultural Capital, and young and promising artists and architects from all over Estonia are expected to participate in the event. 

According to the director of the Estonian State Puppet and Youth Theatre, Mr. Meelis Pai, about 20 sculptures of Penosil building foam will be erected in the Old Town of Tallinn next year. These will be initiated by Mr. Kalju Kivi and in co-operation with Krimelte. The sculptures will symbolise various legends linked to the Old Town and memorable historical events.

The story of the foam nun, which will tower on the outdoor terrace of the ice cream café of NUKU museum at Nunne Street, dates back many centuries, and tells of nuns who escaped from Saint Michael’s Convent of the Cistercian Sisters of Tallinn at the beginning of the 16th century. The nuns, who were escaping from the convent and
choosing in favour of secular life, were quite an issue for the community back then. The story of sister Elsabe, who was the first to turn her back on convent life to return to secular life – now reborn as a foam sculpture with some assistance from Penosil building foam – is a beautiful legend, and one that is definitely worth remembering. Approximately 50 cans of Penosil building foam will be needed to make the nun. 

Krimelte, a company of Estonian origin and belonging to the Wolf Group, is a leading joint sealant and building foam manufacturer in Europe. Apart from the factory in Estonia, Krimelte has production plants in Russia and Denmark. Krimelte’s export network covers countries such as the United Kingdom, Ireland, Norway, Sweden, Finland, Romania, Croatia, Spain, Germany, Ukraine, Japan and Russia.

See also the picture gallery, which captures some of the moments of the process of erecting Elsabe, the runaway foam nun: 

Improving Export Markets Ensured Strong Growth for Krimelte


Krimelte is a Wolf Group company that exports almost 95% of its production. Krimelte’s 2010 Q1 sales rose by more than one-third in comparison to 2009, amounting to 118.5 million EEK. The company predicts that the growth trend of Q1 will continue into the second quarter of 2010.

The Q1 results were positively affected by the increase in export and domestic sales and by the more stabilised conditions on export markets. “Despite the long rough winter, which postponed the start of the construction season throughout Europe, we were satisfied with our growth performance in Q1. With the stabilisation of the global export markets, we hope that the positive trend in Krimelte’s sales will continue for the remainder of the year,” said Mr Alar Salum, Krimelte’s Managing Director.

According to Salum, Q1 sales picked up strongly on all of Krimelte’s markets. “Expanding our operation and increasing our market share have always been important goals for us. Today, we are happy to say that the penetration of the Brazilian market – which was successfully launched last year – is going according to plan. Also, we have seen surprisingly positive developments in Japan and on several other markets. In the second half of the year, we expect to see particularly positive developments in Ukraine, Bulgaria, and Romania,” expressed Salum.

Mr Tiit Arro, Managing Director of Impextra OÜ, another Wolf Group company (which focuses on the Baltic and Scandinavian markets retailing breathing wall systems under the Tempsi brand), predicts that the renovation market will see more activity in Q2. “I am sure that the cold and harsh winter has made many home-owners see the shortcomings in the insulation of their homes,” said Arro.

Established in Estonia, Krimelte has become the leading European manufacturer of construction adhesives and sealants, and has received the “Exporter of the Year” title several times. Krimelte has production facilities in Estonia, Russia, and Demark. The company’s export network includes, among others, UK, Ireland, Norway, Sweden, Finland, Romania, Croatia, Spain, Germany, Ukraine, Japan, and Russia.

In autumn of last year, Krimelte decided to unite all of the group’s companies involved in sales and production under a single umbrella brand called Wolf Group. In addition to Krimelte’s sales and manufacturing companies in Estonia and abroad, Wolf Group also includes the PENOSIL and Tempsi brands.

For 2009, Krimelte reported a consolidated sales revenue of 813 million EEK, and an operating income (EBIT) of 64 million EEK.

For more information:
Alar Salum
Managing Director of Krimelte 
Tel.: +372 605 9300
Email:  This email address is being protected from spambots. You need JavaScript enabled to view it." style="color: #d79d00; outline: none;">This email address is being protected from spambots. You need JavaScript enabled to view it.  

Iveri Marukashvili
Communications Manager for Krimelte
Tel.: +372 53 411 813
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Krimelte supports Tallinn Ristiku Primary School


For the pat number of years years, Krimelte has supported Tallinn Ristiku Primary and Middle School. This is a school for children with special educational needs, and Krimelte supports the students’ extra-curricular, special interest and sports activities. In previous years, these donations have helped the school purchase a data projector and new band equipment for young musicians at the school. The activities of the school’s special interest and sports groups have also been supported.

In 2009, Krimelte’s donation was used in five major areas:
• The school band – the school bought electronic drums, guitar leads and other instruments, a mixer, hi-hats, guitar strings, drum sticks;
• Choir and school orchestra – the school bought folk costumes, musical instruments, a conga drum, and a piano stool;
• Organisation of school trips outside of Tallinn; financing the city camp activities;
• Development of IT activities – with the support of the Tiger Leap Foundation and Krimelte, the school purchased LEGO Mindstorms NXT school robot kits and CNC milling machine accessories. Robotics broadens the students’ mind and develops their technical and analytical thinking;
• Prizes and awards for students who have excelled in student competitions.

In 2010, the school plans to use Krimelte’s donation in mostly the same fields as in 2009, so they may further improve the extra-curricular options and activities available for the students. 
The 2010 donation will be used to finance the following:
• Electric guitar for the school band;
• Wireless microphones for easier organisation of school events;
• Soundproofing material to cover the walls of the band practice room;
• Additional sensors for the Lego robots so that they can also be used for teaching science (in addition to industrial arts). With the additional sensors, teachers can perform experiments in chemistry and physics classes;
• Building an active leisure area (climbing frame) in the schoolyard. On 1st May, as part of the “Let’s Do It!” workshop, dangerous and dilapidated climbing poles were removed from the schoolyard. The “Safe and Active School-day” project (under the Central Baltic Interreg IV A Programme) will cover a part of the cost of the new climbing frame. The remaining cost of the climbing frame will be covered with Krimelte’s donation;
• Prizes for students who have achieved outstanding results;
• Study trips and school trips outside of Tallinn. In February 2010, the winter sports day was held at the Piiri sports and leisure centre (at Kääriku). This was the first sports event to be held outside of the school and was much enjoyed by the students. In the first half of the 2010/2011 academic year, the school plans to hold another sports event at the Piiri sports and leisure centre.

To date, Krimelte’s donations have all been used to finance the school’s extra-curricular and special interest activities. According to Birgit Päri, supervisor of the school’s extra-curricular activities, these activities are not just intended to pass the time. They support the entire study process and help to ensure the all-rounded development of the students.